The short answer: YorDigital Presence is for owners of small UK service businesses, and busy senior professionals, who know they should be posting regularly and simply never get round to it. If that sounds like you, this article explains what you would actually get, why we are confident about it, and who it may not suit.
The owner it is built for
Think of a consultancy, a small agency, a professional practice, a trade business or a clinic, with somewhere between one and twenty people. The owner is good at the work and clear about what a decent online presence should look like. The problem is not a shortage of ideas. It is a shortage of time.
Posts get written in a rush, or on a quiet Sunday, or not at all. A burst of activity is followed by weeks of silence. Many owners in this position have already tried a do-it-yourself tool and found that they were still the ones writing, choosing and posting. Others have looked at an agency and decided it cost too much for a business their size.
Presence is for the person who says, “I don’t need more advice or another tool to look after. I need the posting done.”
What it does for you
Each morning, a finished post arrives in your inbox, written in your own voice. You have one job: decide.
- Reply “yes” and the post is approved. Once you have connected your accounts, it goes out for you.
- Reply “no, because it sounds too formal” and a better version comes back.
That second reply matters. Every “no, because…” teaches the service a little more about how you like to sound, so the posts should feel more like yours over time.
Two details are worth knowing. When Presence posts for you, each network gets its own time of day. It starts from a sensible time and moves towards the hours your audience actually clicks your links. And for every article it writes, it drafts six headlines, drops any that the article does not deliver on, and shows you the strongest with two runners-up to choose from. We make no claims about what that does for your results. It simply means the choice in front of you is a considered one.
Why we say it with confidence
We are YorDigital Services Limited, and we have built for the web since 2001. We know how small businesses actually use their time, and that is why Presence is designed around a decision you can make in a few seconds rather than a task you have to schedule.
We also run Presence on our own pages before anyone else does. The posts you see from YorDigital come from it. The same approach already produces daily social content for an estate agency. We will not name them, and we will not invent results to dress that up. We have no customer figures to quote, so we would rather tell you plainly what it does and let you judge it for yourself.
Who it may not suit
Being honest about this saves you time. Presence may not be right if:
- You enjoy writing your own posts and want to keep doing it. Presence is for people who would rather not.
- You want posts published without ever seeing them. The morning email, and your yes or no, is the point of the service.
If you currently pay a freelancer, an agency or a member of staff for your posts, the free plan is a simple way to see how our price compares with what you pay now. It is not a judgement on the people doing that work well today. It is just a comparison you can make for yourself.
What it costs and how to start
Every customer starts with a free plan. Paid plans are monthly, with no contract: Professional is £49 a month, and Business runs from £99 to £499 a month.
If you are a busy owner or professional and the posting keeps slipping, the easiest way to judge Presence is to look at how it works and start on the free plan. See how it works at yordigital.com/products/presence.