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Outsourcing social media: what you pay for and why

Outsourcing social media: what you pay for and why

There is no single price for outsourcing social media, and anyone who quotes you one without asking questions is guessing. What you pay depends on three things: who does the work, how much of the job they take off your hands, and how often posts need to go out. The...
No time for social media? Approve posts with one reply

No time for social media? Approve posts with one reply

Most owners don’t skip social media because they have no ideas. They skip it because writing, choosing and posting all take time they haven’t got. So the useful question is not how to write better posts. It is how little you can be asked to do while the...
No time for social media? Six questions to ask a tool

No time for social media? Six questions to ask a tool

If you run a small business, you have probably tried at least one tool to make posting easier. A scheduler, a template app, a content calendar. Each one promised to save you time. And each one left you with the same job: decide what to say, write it, find a picture,...