Most owners of small service businesses don’t lack things to say about their work. What they lack is the half hour it takes to turn one of those things into a finished post and a graphic. YorDigital Presence takes that half hour off your plate. One finished post and graphic arrives by email each morning, and your only job is to decide.
Here is what that looks like in practice. The mornings below are made up to show the idea. They are illustrative, not a client story, and they don’t describe any results.
A morning when the answer is “yes”
Picture the owner of a small consultancy. It’s just after eight, and they’re on a train with a first meeting ahead. They open an email. Inside is a post that answers a question clients often ask, written in plain language, with a finished graphic to go with it.
They read it in a minute or so. It sounds like them. It gives a straight answer, and it ends with one low-pressure next step. So they reply with a single word: yes.
That’s it. The post is published to the business’s pages. There’s no blank page to stare at, no scheduling tool to log in to and no graphic to make. The owner puts the phone away and gets on with the real work of the day.
A morning when the answer is “no, because…”
Now picture a different day. The post arrives, and the owner reads it and winces. It’s accurate, but it reads a bit like an advert. They don’t rewrite it, and they don’t open another app. They reply:
“No, because it sounds too salesy.”
That reason is the useful part. A plain “no” tells you something is off, but not what. A “no, because…” tells the next version exactly where to go. The following morning a new version comes back with the pushy edge taken out and more of a plain answer to a real question.
The service also learns from what you say. The aim is that you shouldn’t have to give the same feedback twice, and that the posts get closer to how you’d put it yourself.
Why the reply is only one word
Owners are usually good at judging a post. They know their customers, and they can tell in seconds whether something is true and sounds like them. What eats the time is the production: finding the idea, drafting, trimming, making the graphic and getting it live.
So the work is split in a way that suits a busy week. The service does the production. You do the judging. When you read the morning email, it helps to ask four things:
- Is it true for your business?
- Does it sound like you, rather than like an advert?
- Would it help someone who might one day hire you?
- Is there one clear next step at the end?
If the answer to all four is yes, reply “yes”. If one of them is a no, say which one, and why.
We run it on ourselves first
We should be plain about where this stands. We have no customer results to quote yet. What we can show you is the free plan: we research your business and suggest what to post, before you pay anything.
What we can say is how we work. Every YorDigital product runs on YorDigital itself before anyone else gets it. Presence runs YorDigital’s own social pages, and this article came from the same process. The same approach already sits behind daily social content for an estate agency, which we won’t name. And YorDigital Services Limited has built for the web since 2001, so the thinking behind it comes from a long time spent watching what small businesses actually manage to keep up.
If you know what you should be posting but the week keeps filling up with real work, this is the kind of morning we’re trying to give you back: read, decide, reply and get on with your day.
See how it works at yordigital.com/products/presence.